Del Mar Golf Center

02 What We Heard

This Reflects the
Conversation.

Six things came through clearly in discovery. Everything that follows is built around them.

Strategy over reactive content.

A planned system — not last-minute posting — should define the media presence.

Stay strategic, not day-to-day.

Matt wants to own strategy and review performance without managing execution.

Multiple audiences, one brand.

Distinct revenue areas and audiences need clearer organization under a connected brand.

Consistency across the presence.

The media presence should feel as premium and cohesive as the facility itself.

Underleveraged relationships.

Manufacturer relationships, expertise, and facility assets create opportunities not yet used.

Outcomes over vanity metrics.

Success should ultimately connect back to meaningful business results.

03 The Raw Material

You Already Have
The Content Engine.

Three categories of assets already generate something worth capturing — every day.

Facility

ToptracerPerformance StudioPro ShopClub FittingEventsPelly’s / Mini Golf

Expertise

MattCoachesJunior AcademyInstructionPerformance knowledgeFitting expertise

Relationships

ManufacturersEquipment brandsPartnersCustomersGolf community

The opportunity is not finding more things to talk about. It is building a system that consistently turns what Del Mar Golf Center already has into media.

04 The Shift

From Scattered
To a System.

Today

Reactive content
Fragmented execution
Opportunities handled individually
Matt coordinating multiple moving pieces
Limited long-form authority
No unified distribution system

With Daily Grind Media

Planned content engine
One strategic media partner
Connected execution across channels
Matt focused on strategy and the business
Authority content produced consistently
Major initiatives amplified through a repeatable system

Del Mar Golf Center

Expertise + Access

Daily Grind Media

Strategy + Production

The Result

Content + Authority + Distribution

05 Production

Two Environments.
One Content System.

The partnership gives Del Mar Golf Center access to two complementary production environments — without building or coordinating either one internally.

Environment 01

The Authentic Environment

Toptracer
Performance Studio
Instruction
Fittings
Academy
Events
Customers
Facility stories

Authenticity · Experience · Proof

Environment 02

DGM Studio

The Controlled Premium Environment

Podcast / authority conversations
Manufacturer interviews
Product launches
Apparel shoots
Executive content
Campaign creative
Premium photography / video

Control · Premium Production · Presentation

06 What the System Creates

Five Recurring
Content Pillars.

Not a list of one-off ideas. Five categories the system produces consistently.

Pillar 01

Authority

Matt, coaches, experts and manufacturer conversations.

Pillar 02

Education

Instruction, biomechanics, fitting, Toptracer, practice methodology and Academy expertise.

Pillar 03

Campaigns

Product launches, apparel drops, events, seasonal initiatives and promotions.

Pillar 04

Partnerships

Manufacturer relationships, vendor collaborations and industry opportunities.

Pillar 05

Community

Customers, juniors, coaches, events, facility culture and Del Mar stories.

These become recurring content pillars — not isolated projects.

07 Partnership Options

Three Levels of
Ownership.

The difference is how much of the media system Daily Grind Media owns — not content volume.

Recommended

Option 03

Embedded Content & Authority Partner

$6,000

Per Month

We become your embedded strategic content and authority partner, owning the connected media system.

In Short

Everything in Strategic Media Partnership
Monthly Podcast Authority System + long-form
Short-form extraction & multi-platform distribution
Executive oversight & DGM studio production

Option 02

Strategic Media Partnership

$4,500

Per Month

We build the strategy and take responsibility for consistent production and execution.

In Short

Everything in Strategic Direction
Recurring editing, design & publishing
One monthly premium on-location session

Option 01

Strategic Direction

$2,500

Per Month

We build the strategy and system. Your team executes.

In Short

90-day strategy & monthly content calendar
Content pillars, platform roles & brand direction
Capture briefs & monthly strategic review

Based on what Matt described in discovery — strategy, structure, consistency, and someone taking ownership — the Embedded Content & Authority Partner is the recommended engagement.

08 Recommended Partnership

Recommended

Embedded Content &
Authority Partner

$6,000

Per Month

Daily Grind Media effectively becomes Del Mar Golf Center’s integrated strategic content department — owning the connected media system end to end.

Strategic planning & creative direction

90-day planning cycles

Monthly content strategy

Social & content management

Premium professional production

Podcast Authority System

Long-form authority content

Short-form extraction & repurposing

Graphic & design support

Platform-specific distribution

Campaign planning

Executive strategy oversight

Access to DGM studio production

On-location Del Mar production

The Authority Engine

One Conversation
Becomes a Source Asset

A single meaningful conversation with Matt, coaches, or a manufacturer rep is recorded once — then extracted into many assets.

One Recording → Many Assets

Full YouTube episodeShort-form ReelsYouTube ShortsFacebook videoEducational clipsQuote graphicsWebsite contentEmail contentFuture campaign assets

Short-form extraction creates multiple entry points for different audiences, while the long-form episode builds deeper authority and trust.

How the Platforms Work Together

Instagram

Primary visual relationship and discovery channel.

YouTube

Long-form authority and searchable educational library.

Facebook

Local community, families, events and established customers.

Selective corporate events, partnerships and professional credibility.

Direct owned communication with the existing customer base.

Short-Form

Reels / Shorts expand flagship reach and create entry points back to Del Mar.

Typical Monthly Production Allocation

1 flagship Authority / Podcast recording session

1 premium on-location production session

Approximately 6–10 short-form assets from flagship content

Supporting design and distribution

1 standard revision cycle

Production is planned around the highest-value priorities each month rather than a fixed content quota. Major additional productions, event coverage, commercial campaigns, extensive travel, additional podcast episodes, major website development, and paid media are quoted separately.

09 First 90 Days

Build. Activate.
Optimize.

A simple first quarter — from foundation to a running system, then refined for what’s next.

Month 1 · Build

Finalize strategy
Establish content pillars & visual system
Align platforms
Build the 90-day calendar
Complete first production sessions

Month 2 · Activate

Launch the recurring content engine
Begin Authority / Podcast content
Deploy content across the right platforms
Support current business priorities

Month 3 · Optimize

Review business response & content performance
Identify the strongest formats
Refine execution
Build the next 90-day plan

Strategic Content &
Authority Partnership

This Reflects the
Conversation.

You Already Have
The Content Engine.

Facility

Expertise

Relationships

From Scattered
To a System.

Two Environments.
One Content System.